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Consumer Goods
The consumer goods market is a highly dynamic sector. Continuous change in consumer preferences and behavior, constantly growing competition alongside industry consolidation, the emergence of new distribution channels, and the evolving market power in the relationship between manufacturers and retailers are only several of the key challenges which companies operating in this market are facing.
Our experience in the sector includes: conducting business and marketing strategies for leading companies within the consumer goods industries all along the value chain – starting from manufacturers of consumer products through logistics operators to retailers and services providers, in developed and developing markets; as well as advising companies in their M&A activities, manufacturing location decisions, transfer prices, and more.

Our client base includes some of the world's largest food manufacturers, retail chains, private equity funds, electrical appliance manufacturers and others.
 
Selection of assignments of the consumer goods practice includes:
Market penetration strategy
TASC assisted one of the world's largest food producers with developing its penetration strategy for the Turkish market, including assessing attractiveness of different market segments and identifying partnership opportunities
Potential acquisition feasibility analysis
TASC was asked by a leading European private equity group to assess the attractiveness of an acquisition opportunity in the Israeli fashion retail sector. The assignment included a feasibility analysis of the retailer business plan, its assets and strength and its future growth potential
Growth engine strategy
TASC designed a growth engine strategy for a global leading baked goods producer. The process included product portfolio development, setting marketing principals and developing retailing concepts
Production location optimization
TASC assisted a global printing conglomerate with developing its production location strategy, aiming to optimize its production and logistic infrastructure
Acquisition advice
TASC assisted a leading FMCG distributor in the negotiations related to a BMBY process major shareholders
Ongoing marketing consulting
TASC is assisting a consumer electronic group with establishing a direct respond marketing operation for a new line of advanced products. The process includes customer segmentation, developing marketing and branding strategies, call centers scripts principals and more
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