Developing a multi-year strategic plan for a leading Israeli mattress and furniture manufacturer with retail operations
- Business Dilemma: A leading mattress and furniture manufacturer and retailer sought to strengthen its market position amid increasing competition. Operating multiple retail chains, the company required a comprehensive strategy to enhance its brand differentiation and retail performance while leveraging its manufacturing capabilities.
- Process: The TASC team analyzed performance across sales channels and product categories, evaluating competitive positioning and market trends. Customer segmentation research advised the development of distinct retail concepts, including targeted value propositions, store design, product mix, and service models. The analysis encompassed organizational structure requirements to support strategy implementation.
- Strategic Solution & Impact: The strategy established differentiated market positioning for each retail chain through optimized product offerings and customer-experience design. The implementation plan included organizational restructuring and operational guidelines to support the retail transformation. This framework enabled the company to strengthen its competitive position while maintaining manufacturing excellence.
