Assisting a top-tier media group in establishing a new digital-video platform
- Business Dilemma:
The Israeli pay TV market faced declining profitability margins, challenging established media groups to maintain their market position. A leading content and marketing company sought to develop a digital alternative for its customer base, specifically focusing on new-media platform opportunities.
- Process:
The TASC team analyzed international trends in the global advertising market and assessed their implications for the Israeli media ecosystem, focusing on the growing relevance of over-the-top (OTT) video-based content. After analyzing various platforms and commercial alternatives, the team mapped the advantages and disadvantages of each option and their financial implications. The process concluded with a recommended alternative and development of a business plan for execution.
- Strategic Solution & Impact:
The recommended business plan was fully adopted by the board, leading to the successful launch of a new media initiative that subsequently became Israel’s leading video platform.
