Nurit is a Principal in TASC’s Digital, Data & Experience practice. She is a Service Design expert who focuses on digital transformation and human-centered design, with a specialty in creating business insights, strategies and solutions. Her multi-disciplinary approach uses Design-Thinking methodologies and tools, such as qualitative and ethnographic research, analysis and rapid prototyping. Nurit, who co-founded and owned a service design company, holds a B.Des in Set Design from Shenkar College of Engineering & Design and an M.Des in Design Management from Bezalel Academy of Art and Design.