Over 20 years of experience in consulting to the consumer goods to the digital sector, relevant experience including:
• Assembled a digital and multi-channel strategy for a leading consumer electronics importer
• Developed a branding strategy for a leading automotive group
• Formed an alternative distribution channels’ strategy for a leader dairy company
• Led a joint research and round table session with Google regarding eCommerce in Israel
• Designed a go-to market strategy for the used-cars activity of an automotive group