Talia Okev

Talia Okev

CX Strategist
Bachelor of Industrial Design (B.Des), Bezalel Academy Of Art And Design

Being a TASCer

“Providing innovative solutions, tailored to the specific needs of each client”


TASC creates opportunities to learn and develop practical tools while doing varied projects for public and private institutions. Working at TASC enables me to influence meaningful processes and to provide innovative solutions tailored to the specific needs of each client.

Contribution to our clients

TASC is working in a cooperative process to guide clients to understand the needs, challenges and opportunities they face while supplying services to their users. We make use of user research, workshops, customer journeys and additional tools to supply solutions that will serve the users and clients optimally.

My day-to-day work

I work as a Digital Analyst in the Digital & Service Design Department, which specializes in user experience. A substantial part of my job is to carry out user research and to analyze the service processes. We use several different tools, from user interviews to creating customer journeys, in order to analyze both users’ and clients’ needs, aiming to recognize possible opportunities and solutions.


Working at TASC is a combination of serious and deep effort together with many fun moments, some shots and a great atmosphere. Certainly, it’s the people who make a place great and without doubt, people at TASC are enabling mutual learning and enrichment.