Building a long-term strategy plan for a major telecom operator and assisting with its implementation
- Business Dilemma:
A leading telco requested a 5-year plan to address challenges and opportunities in the market given new technological developments. The company approached TASC to develop this long-term strategy with a focus on maintaining market position while developing new growth opportunities. - Process:
The TASC team analyzed the client’s full range of activities and performed a comprehensive SWOT analysis deriving from market competition, technological trends, and regulation. The team then developed a growth strategy encompassing all client activities, including broadband, mobile, and pay TV. Based on detailed customer segmentation, the team designed differentiated value propositions and built an economic-potential model across key business segments. - Strategic Solution & Impact:
The comprehensive strategy focused on enhancing pay TV offerings through segment-specific content solutions, developing advanced broadband value propositions, strengthening the B2B market position, and reinforcing the company’s position as a mobile operator. The strategy execution led to significant performance improvements, establishing the company as a leading integrated telecommunications group in the Israeli market.
