Assessment of the Israeli mattress market for a large equity fund

• Business Dilemma:
  TASC assisted a large private-equity firm in evaluating the market size of the Israeli mattress industry, as well as its prospected growth rate, expansion to supplementary products, and disruption of products threat

• Process:
  To determine whether the client should enter the market, our team conducted comprehensive market research based on public data and in-depth interviews with market players, formulated long-term forecasts for market development, and identified strategic threats.

• Strategic solution & impact:
  The company received an in-depth market review to guide its decisions for future investment and target the most-promising players

For more information: Ilan Schory, Ilan.Schory@tasc-consulting.com