Assessment of the Israeli mattress market for a large equity fund

TASC assisted a large equity fund in assessing the Israeli mattress market
  • Business Dilemma:
    TASC assisted a large private-equity firm in evaluating the market size of the Israeli mattress industry, as well as its prospected growth rate, expansion to supplementary products, and disruption of products threat


  • Process:
    To determine whether the client should enter the market, our team conducted comprehensive market research based on public data and in-depth interviews with market players, formulated long-term forecasts for market development, and identified strategic threats.


  • Strategic solution & impact:
    The company received an in-depth market review to guide its decisions for future investment and target the most-promising players


For more information: Ilan Schory,