Channel strategy for a global medical-device manufacturer

Designing an international growth strategy for an Israeli medical-devices company
  • Business Dilemma:
    The company aspired to develop a growth strategy and become a $1B company by increasing its product portfolio and global presence. We were asked to devise a strategic plan to cope with the challenges in each of its multiple markets and achieve the desired growth.
  • Process:
    The three-phase project included:

    • Mapping the competitive environment, major trends and forecast for each of the company’s business units (Surgical, Ophthalmology, Aesthetics) and regions (Americas, APAC, EMEA), and shaping a three-year growth plan for each, including portfolio upgrades, shifts in the traditional customer base)
    • Analysis of global sales & marketing distribution channels for each business unit and territory
    • Designing a scaling strategy: Mapping small-scale M&A opportunities aimed at enriching the device portfolio and large-scale M&A opportunities to achieve significant growth
  • Strategic solution & impact:
    The company adopted the recommendations and assimilated them into its planning and budget processes while moving forward with relevant strategic moves. Since the strategic process, the company has shown rapid growth and tripled its market value.

For more information: Ilan Schory,