Separating the Go-to-Market strategies for consumer and business credit activities to fulfill ambitious business goals
- Business Dilemma:
The recommendations of the Strum Committee and the Increasing Competition in Banking Law resulted in dramatic change to the payment landscape. A leading credit- card company wanted to leverage the opportunity resulting from the change, alongside the challenging competitive environment and asked TASC to assist in mapping and prioritizing alternatives to ensure double-digit growth in both consumer-credit and business-credit activity.
- Process
First, the team mapped and evaluated the company’s performance, core competencies, the local battlefield, and drivers of change in the business arena. We then formulated a long list of key initiatives and chose the highest-ranked in the impact-feasibility matrix to yield the largest outstanding-credit potential. Each initiative was developed to a high-level implementation plan, and all initiatives were combined with a detailed Go-To-Market strategic scheme. - Strategic solution & impact: Separate Go-to-Market plans for consumer- and business-credit activities were set. The proposed strategy has begun to be implemented in steps, such as shifting business focus, the establishing a new line of business, and changes to the current organizational structure.
