Developing a channel strategy for a leading Israeli beverages company

Formulating a strategic plan to increase sales volume and market share
  • Business Dilemma:
    TASC was asked by a leading beverage company in Israel to increase sales volume and market share by streamlining the sales and distribution processes. Another goal was to identify and take advantage of growth opportunities and focus the efforts of the company’s sales and distribution units.


  • Process:
    Our team examined and formulated a snapshot of the company’s activity, its position in the market, and the extent of success of its existing activity model. In addition, market mapping and competitive analysis were performed, including an examination of possible activity models, best practices, and innovative solutions in the international market. A detailed plan to change the operating model was formulated to increase sales


  • Strategic solution & impact:
    At the end of the project, and as part of the characterization of the new operating plan, two key and complementary issues were taken into account: growth and sales potential and off-the-shelf inventory management. In addition, goals were set for the new operating model and an action plan was built, including the necessary steps to implement the operational and organizational changes required to move to potential-based management


For more information: Ilan Schory,