Forming a digital distribution-channel strategy for Israel’s largest food manufacturer
- Business Dilemma:
Changing trends, including the growth of e-commerce activity, led the company to review its strategy and seek alternatives. The company sought TASC’s help in building an alternative distribution strategy.
- Process:
The project included thorough market research based on an international and local benchmark of the online food market. Following the benchmark, our team worked closely with management on characterizing 15 alternative channels – direct & indirect, digital & physical channels – shortlisting alternatives (impact/feasibility analysis), and eventually formatting the business plan for an e-commerce platform.
- Strategic solution & impact:
TASC’s top alternatives were reviewed by the board and the new digital sales channels are being examined at a national level.
