Comprehensive economic analysis for a global ride company
Performing an in-depth analysis of macro-economic benefits of a ride-sharing service for a tech company
- Business Dilemma:
A large Israeli tech-based taxi provider launched a ride-sharing service and was facing regulatory challenges. The company asked TASC to perform an economic analysis of the service as part of its regulatory approval process.
The analysis was developed in three main steps: an international benchmark regarding traffic congestion, possible ridesharing solutions, and their potential affect on congestion; a potential service-demand forecast among the Israeli population based on a custom-made survey that focused on private-car owners; and a macro-economic analysis of potential benefits from launching the ridesharing service, focusing on the reduction of congestion costs, time savings, environmental impact, parking, and road-infrastructure savings.
- Strategic solution:
TASC published an economic analysis position paper that was presented to key regulators and decision-makers. The company is testing the service on a pilot basis.
For more information: Felix Bergman, Felix.Bergman@tasc-consulting.com