Performing a strategic focus process for a global express delivery-tech company
- Business Dilemma:
The company sought to expand its international operations and formulate goals and strategic focus alongside assessment of it operations in Israel and Russia. - Process:
The process included analyzing relevant markets, benchmarking competitors, interviewing customers and dividing them into segments, and analyzing their needs. Validation and implementation recommendations were made following the analysis phase.
- Strategic Solution & Impact:
TASC delivered comprehensive market research for relevant markets and defined strategic moves to leverage existing advantages for expansion into existing and international operating markets.
