A company in the energy-storage industry was looking to break into the global market with its storage solution. TASC was asked to develop a comprehensive go-to-market strategy for the client to capture significant market share.
Initially, our team analyzed and modeled the competitive advantages of the company’s storage solution compared to the existing market solutions, reviewed the global energy-storage market, and prioritized relevant markets. Finally, three markets were engaged with detailed entry strategies, including a review of key success factors, detailed market data (potential customers, competitive landscape, market regulations, business partners, economic and business case), alternative business models, and a detailed discussion of a penetration strategy.
The main outcome was a comprehensive go-to-market playbook with specific implementation steps and a strategic roadmap for each of the selected entry markets. Moreover, the assessment sharpened the company’s unique positioning and competitive advantages. The go-to-market strategy is currently being implemented.
For more information: Felix Bergman, Felix.Bergman@tasc-consulting.com