Accompanying the Israel Broadcasting Corporation in building a five-year strategic plan
Accompanying the Israel Broadcasting Corporation in building a five-year strategic plan
- Business Dilemma:
The Israeli Broadcasting Corporation sought to redefine its role as a leading public broadcaster in an evolving media landscape. With a mission to deliver distinctive Israeli content and serve diverse audiences, the corporation’s board and management initiated a comprehensive five-year strategic planning process to strengthen its market position and enhance its public-service impact. - Process:
The TASC team conducted a comprehensive analysis of the Israeli media market, identifying target audiences and the corporation’s competitive advantages. This included internal organizational assessment and international benchmarking of public broadcasters’ content strategies and digital platforms. - Strategic Solution & Impact:
The strategy established a framework for the corporation’s evolution into a leading media entity, focused on creating distinctive Israeli content, serving diverse target audiences, and achieving news leadership. The plan emphasized exceptional content delivery across television, radio and digital platforms, with dedicated programming for specific audiences, including children. The implementation roadmap was structured around five strategic pillars and 30 specific strategic moves, incorporating organizational recommendations to support this comprehensive transformation.
