Market strategy for a telecom-equipment manufacturer
Assisting a leading telecommunications equipment manufacturer in formulating a penetration strategy for the US market
- Business Dilemma:
A top-tier telecommunications equipment manufacturer had a leading product but was experiencing difficulties competing with marketing giants such as Cisco, Alcatel and Siemens in the US market. The company sought TASC’s help in building a US market penetration strategy.
Our team surveyed possible alternatives for US market penetration based on the relative strengths and economic benefits for our client. We then built a partnership strategy consisting of strategic alliances with US-based partners and led negotiations for collaboration.
- Strategic solution & impact
The strategy was successful and our client’s sales in the US accelerated.
For more information: Ilan Schory, Ilan.Schory@tasc-consulting.com