TASC assisted a mid-tier IT provider in developing a multi-year strategic growth plan
TASC assisted a mid-tier IT provider in developing a multi-year strategic-growth plan
- Business Dilemma:
The IT market is characterized by rapid technological changes and evolving customer needs. Therefore, IT companies face significant competition and must establish a unique and sustainable competitive advantage. An Israeli mid-tier IT provider asked TASC to assist in formulating a three-year strategic plan to establish such competitive positioning.
- Process:
The TASC team conducted extensive market research including more than 30 interviews with clients and potential clients (CIO, CTO, CMO), IT vendors, and industry experts, alongside an executive strategy workshop. The team then mapped key trends in the IT industry from customer, competitor, and vendor points of view and identified growth areas such as Data & BI, eCommerce, cloud migration, CRM, and marketing automation. TASC analyzed the company’s current value proposition and examined expansion strategies, including possible upgrades, entry into new growth areas, and initiatives to strengthen synergies within the company’s units.
- Strategic Solution & Impact:
TASC’s team formulated a strategic plan, including determining guiding principles to create a unique and sustainable competitive advantage. The strategic plan consisted of comprehensive analyses of the IT market trends based on vendors’ future roadmap and anticipated client needs in the coming years. TASC also identified potential companies for acquisition in relevant areas of the strategic roadmap.
