Penetration strategy for a large third-party logistics company
Forming a go-to-market strategic plan for a large Israeli 3PL company entering the e-commerce space
- Business Dilemma:
The client identified e-commerce as a possible growth engine and asked TASC to assist in the development of an entry strategy, including a market-testing process, client segmentation, and the development of a go-to-market strategic plan.
The project was based on three main pillars: analysis of Israeli e-commerce market trends and retailers’ logistics demands; competitive environment (logistics and last mile); an international benchmark of 3PL companies and large e-tailers to identify best practices. Our team based its recommendations on interviews with local retailers, international market players and company stakeholders; data analysis of e-commerce markets; and gap analysis of the company’s abilities and e-commerce logistics.
- Strategic solution:
The project yielded a five-year high-level business plan, including possible partners and client identification, service-value proposition, and identification of several new business directions. Following management approval, TASC assisted the client in implementing a highly innovative venture that provides logistics solutions to leading companies.
For more information: Felix Bergman, Felix.Bergman@tasc-consulting.com