TASC was asked to assist a leading financial player to validate the business plan of a digital-banking initiative
- Business Dilemma:
Our client was offered the opportunity to join a digital-banking initiative. TASC was asked to validate the reasonableness of the digital bank’s business plan in light of the competitive landscape and the planned value proposition.
- Process:
First, our team comprehensively analyzed the banking needs of 30 population segments based on in-depth interviews and a long-term Central Bureau of Statistics survey. The team then estimated the penetration rate and prices for the new initiative based on the attractiveness of the value proposition for each segment. Finally, our team validated the proposed business plan for both income and cost forecasts.
- Strategic solution & impact:
TASC identified segments to focus on and the relevant value proposition for each segment, while also highlighting risks and gaps within the planned value proposition. Moreover, the client received a validated 10-year business plan for the initiative and the NPV for the project.
